Development
Out with the New, In With the Old
New is always better. At least that’s what we’ve been told. But the more I think about the past, the way our grandparents would have approached life. I start to think that maybe...
UNIFY YOUR BRAND
BRAND STRATEGY
GROWING AND BUILDING THROUGH BRAND STRATEGY AND SUSTAINABILITY
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BrandingCareer
Your Unique Value Proposition
Think about your favorite brands. The influencers you follow, the retail stores you can’t get enough of, the package free products you sit by the door and wait to arrive in the mail. Every brand...
BrandingCareer
4 C’s Of Marketing
Marketing is actually pretty simple. You’re just getting the word out about the product/service you have so that the world can see what a better place it is with you in their lives. The...
Development
Season of Change – What It Means For Your Business
I anticipate Fall, the season of change, all year long. The shorter days, the rest that comes after a hectic Summer, the sweaters that have been hidden in your closet since May. For me, the...
Development
The Company Of One
I read a lot of business books. Most of them come from the same point of view and all of them hone in on the keys to a successful business–Providing value. But The Company of One was different...
Podcast
The Social Dilemma – BRAND STRATEGIST PODCAST
There is no doubt that we have a social dilemma. Our obsession with our screens is affecting our community, driving depression rates and even distorting our bodies. Even now as I type this...
CreativePhotoshoots
My Photo Editing Process
I used to hate editing photos. It actually pained me to get onto Lightroom to go through the hundreds of images I would take (A little trigger happy) and find my top choices to then slide some...
CareerWebsite
The Hero’s Journey on Your Website
Stories, they are the thing that teach us new lessons, share our history and connect us with a stranger. After thousands of years it’s the tool that has been passed down generation after...
CareerLifestyle Photography
Sharing Your Unique Story with Behind the Scenes Photos
Business is personal. Let’s start with that. You’ve probably heard of the saying “This is business, it isn’t personal,” but in truth, everything about business is personal. And if it’s not, it’s...
PodcastWebsite
SEO Basics – THE BRAND STRATEGIST
Feeling like you’ll never get more customers to your website? Or maybe you just want to build the long game strategy to go along with your marketing budget. Whatever the reason, building...
CreativePhoto Tips
Taking Lifestyle Photos With Your Phone
As a photographer I have the luxury of having thousands of photos at my disposal to use on my website, in my social feeds or in my advertisements. Because the product I sell also happens to be...
Career
Creating a Cohesive Brand
Creating a cohesive brand is the key to transitioning from just any old brand to a successful brand. It sounds simple enough and yet when we show up online it’s easy to forget the...
CareerPodcast
Podcast Episode 6: Instagram For Your Business
While we all know how to use Instagram to show off our latest vacation or the dinner you had at our favorite restaurant, utilizing Instagram for your business isn’t always the easiest thing...
CareerDevelopment
Running an Intentional Brand
Every year I choose a theme for the year to use to guide me in my decision making. I’ve noticed that without even thinking about it I often go back and forth between two main...
Career
Best Email Newsletter Services For Your Business
If you missed Episode 5 of my podcast, you’ll want to catch up on that here and see why you need a newsletter in your marketing strategy. To put it simply it’s a strong strategy to connect with...
CareerPodcast
Podcast 5: Do you need an Email Newsletter?
I’m in a lot of Facebook Groups for business. I like to see the conversations around marketing that people are having and the questions the facing. I caught a thread that talked about how...
Career
Storytelling Marketing
Not every great story starts with “Once upon a time” or even “In a galaxy far far away“. But every great marketing strategy revolves around a story. It’s a tool...
LifestyleTravel
Camping In White River National Forest
An hour away from the city of Denver sits a forest with a magical river that runs white. The mineral release from somewhere turns the rocks white and river’s water a beautiful turquoise that...
CareerPodcast
Podcast 4: Creating a Client Profile
If there was one thing I would make sure every brand has it’s a client profile or ideal customer avatar as some call it. It’s easy to think that we know who our perfect customer is...
CareerCreative
Product Vs. Lifestyle Photography
The very best marketing starts with your brand’s photography. It’s the opening line into your brand. The “come hither” that pulls a customer in and asks them to stay...
CreativePhotoshoots
Yasso Frozen Greek Yogurt
The hot Summer sun hitting your skin. The sound of kids building in anticipation as they know that their Friday treat is coming. Friends you can’t help but laugh with while music plays in the...
Career
What makes the best email newsletters
She said to me “an email newsletter is too expensive. I’m just going to focus on growing my social following instead. I wouldn’t even know what to put an email newsletter...
SustainabilityWellness
Plastic Free Products
Sometimes I forget that my passions have been a part of me since childhood. I thought my newfound obsession for living sustainably was something I developed after college and ebbed and flowed...
Career
How To Use Archetypes In Business
Harry Potter was the hero, Merry + Pippin were the jesters, Yoda was the sage, Edward Cullen was the rebel. We’ve seen the archetypes of stories over and over again but have you ever thought how...
LifestyleWellness
Why You Need To Start Meditating
They call it the monkey-mind for a reason. Racing through a million thoughts, usually not one of them serving you. I for one, know this monkey-mind all too well. It’s the reason I started...
Career
Why Your Brand Needs a Brand Profile
If I were to hop on your website or your social media for 10 seconds would I know exactly who you are? Would I know what you sold and who you sold it to? Getting that clear in your brand is hard....
Travel
The Hidden Adventures of Camping In Steamboat
As a child, we went camping once. One time in all the Summers we spent together and it was less than glamourous. Ironically, it happened to be in the same city as our camping trip this year but...
CareerCreativePhotoshoots
Build your Business with Brand Photography
I open up my MacBook Pro, click on my internet browser, type the URL of where I’m going and wait. A hot cup of tea in hand, curious about what I’m about to discover. Hopeful that this site is the...
CareerCommunity
Feel Confident in Your Brand Through Networking
I believe that who you know is 75% of success. It takes a village to do anything big. Hard work and skill play a part too, but getting in the door, finding the prospects, or having the word...
LifestyleWellness
Building Confidence With Plastic Free July
I walked through the aisles of target and almost had a panic attack. The overwhelm of what lies ahead was too much. Everywhere I looked I saw plastic. When I considered trying to reduce the...
CareerDevelopment
Financial Confidence
I run the finances in our household. Not because my husband can’t, ironically he’s in finance, but because it gives me confidence in our spending and our life decisions. There is...
DevelopmentPodcast
Lesha Estrada – Healthcare During COVID-19
Lesha Estrada showed up to my house looking ready for a home visit. Beautiful, professional, and eager to teach something new, not unlike how I met her 5 years earlier at a CrossFit gym. Seeing...
DevelopmentSelf-Work
Why The 4th Of July Is More Important Than Ever
Summer begins on July 4th. At least, that’s how it feels for me. The feeling of warm air on our skin, the smell of BBQ at the family get together and the promise of fireworks at the end of...
DevelopmentRelationship
Date Night: Dog Park
We have been dreaming of having a dog since we first started dating. Stories of our pups from childhood have filled the conversations over the years and we knew that after we got married and...
ArtworkCreative
Personalize Your Mailbox
At the age of 8, I started painting my parent’s mailbox. It made me feel like a professional artist and it gave my parents a personalized mailbox that stood out from the rest in the neighborhood....
DevelopmentRelationship
Newlywed Advice – What I’ve Learned From Two Years of Marriage
I can still remember the entirety of our wedding week. The Breakfast at Tiffany’s inspired bachelorette party, the Film on the Rocks screening of 10 Things I Hate About You, my wedding...
CreativeStyle
A Week With No Make-up
Southern Women raised me. This may feel like an irrelevant statement but when it comes to make-up it made all the difference. You see at an early age we started wearing make-up. Not because it...
ArtworkCreative
The Female Figure – A Figure Drawing Series
I remember my first figure drawing class like it was yesterday. A college course where nude models came and sat for 2 hours at a time and we drew. Learning the body, understanding the structure...
DevelopmentRelationship
Date Night: Picnic
The dream: A beautiful wooden basket with a red plaid blanket. A meal that looks like a personal chef came over to cook for you. Dishes that are pristine and beautiful with a place in your basket...
DevelopmentSelf-Work
Happiness Vs. Wholeness
What does happiness mean? Our founding fathers made a point of saying that a basic human right what to be able to pursue happiness, but what does that look like? Is happiness getting everything...
CreativeStyle
Wearing White After Memorial Day
I was taught at a young age that I couldn’t wear white until after Memorial Day. Then after Labor Day, white was forbidden until next year. Being a child I just went with this, these were...
DevelopmentSelf-Work
You Are What’s Missing From This World – Your Voice Matters
We talked on the phone forever, as old best friends do. Sharing the stories of life, being stuck at home, and our dreams of the future. In a small, soft voice she shared with me her secret. She...
CommunityPodcast
Restorative Justice with Emily Blackshire
If It all started in 6th grade with a binder entitled “Revolution”, her first step on a long road to finding restorative justice. 13-year-olds often have big dreams, but Emily...
CreativeStyle
The History Of Blue Jeans
Jeans Have you ever sat down and really thought about your style? What outfits, colors, or specific articles of clothing do you come back to when you want to feel your best? Ironically,...
Creative
Welcome To Our Emerald Bedroom
We would sit on the couch after watching a show or a movie and talk about the future. A future with a dog and a house that fit all our dreams inside of it. While the 900-square foot condo we...
LifestyleWellness
Katie Leigh Reads: Sarah Addison Allen
I should have been from the South. I don’t know what it is about Southern charm that captivates me so, but I’m obsessed. So much so, that I’m driving my husband mad in quarantine as I make him...
CreativeStyle
Your Summer Basics
The smell of BBQ pits has started to fill the air. The leaves on the trees have finally bloomed and you can feel the temperature change minute by minute as you lift your face to the sun and let...