When I first started in marketing I thought that the goal was to simply get a product in front of an audience as often as possible. Why wouldn’t someone want to buy what I had to offer? I...
Picture your favorite brands. What comes to mind? Is it the sweater you bought from them last fall? Was it the storefront you visit every few months? Or was it the photos that captured your eye...
When you choose to go into business not just to make money or serve your customers but to change the world, that’s something you should be talking about. Today, sustainability in business...
Who are you? I don’t mean that in an existential kind of way. Literally, who is your brand? What do you do? Who do you serve? What pain point do you solve? If you had to hesitate on any one of...
Let me tell you a secret. The most powerful marketing tool in your business is your email list. More than just a way to announce sales, emails are marketing that your audience has agreed to....
2020 was an awakening, both for my business and my personal life. It was a shedding of skin, a baptism, a detox. What 2020 did for so many of us, good or bad, was to reveal where we were in our...
Every piece of your brand should have consistency. This is true even in how you speak to your audience. As you continue to get clear on who you are and who you serve you’ll develop your...
When we moved into our dream home a year ago, I wanted my office to be an artistic space without limits. One that I would be excited to come and work in and feel inspired by. What I didn’t...
Some of the greatest minds in history talk about their daily/morning routines as if they were a religious act. Because in most cases they are. Which is why we all need to know how to create a...
January is the month of habits. Or is it the month of habit failures? I suppose you could look at it either way. We get so excited about the prospect of January and all that it brings and in less...
Every great story starts with a plan. That plan might be as small as getting from here to here, but along the way a more developed plan arises from trial and error. Think of any great movie...
We all launch things throughout the year. Whether that’s a new product, a special event, or a campaign for a sale or just to share content. Launches are happening all the time and...
“Seeing isn’t believing, believing is seeing” – Judy, The Santa Clause Whether you follow Rachel Hollis and invest in her Start Today journal or talk to a yoga teacher, you’ll find...
We over-estimate what we think can accomplish in 1-year and under-estimate what we can accomplish in 5 years. Which is why we all need to learn how to create goals for our life and businesses....
When it comes to your marketing plan this year, where do referrals lie? Are they even in your plan? Do you even know how to get referrals? Here’s the thing, we trust our network. When they say...
“Let’s get down to business…” (Insert dancing to Mulan song the rest of the day). But in all seriousness, this year is about getting down to business. It’s about...
As a sustainable brand, you might feel like you’re already giving back to the world with your business. I mean, what’s better than a product that supports the environment and the...
This year, we have been afraid for our health, taking measures to ensure that our immune systems are strong and our mental health is in balance. We’ve learned that community is integral to our...
Intentional living means to make deliberate decisions and live with thought. It’s no longer going with the status quo or simply doing something because you’ve always done it. Instead, you’re...
In Christmas movies and holiday memories we think of December as being this time of rest. The world slows down after a crazy Summer of playing in the sun. Things slow down as we return back to...
Since starting my journey to living more sustainably I’ve started to see the world in a whole new light. From our choice of laundry detergent to the clothes we buy and even how we want to...
You’ll notice that the end of the year is when everything goes on sale. Every single store has some sort of promotion starting around Black Friday and the prices stay low until Christmas or the...
You can’t have it all. Even Beyonce doesn’t have it all.There is this idea flying around the internet that if you just did it right you could have it all. Be the perfect mother, run a...
In July, I started a new journey to living more consciously and making more sustainable purchases. Part of this was to remove as much plastic from my life as possible, especially one-use plastic....
Your business has nothing to do with you. This my friends is the hardest idea to grasp when it comes to your business. You spend all your time thinking about and working on your business so...
Advent is The Season of Waiting During the advent season the church I attended (before COVID) would gather outside the building before the service started. We called this the waiting room because...
Where the mind goes, energy flows. This is the first step to practicing Thanksgiving every day. This has been a constant theme in my life as of late. It could be because I’m in the middle...
In most cases, your website is the home to your customers. It’s there to answer all their burning questions like when are you open, what do you provide but most importantly how will you...
It’s been just over 10-years since social media came into our lives, and yet, it feels like we’ve never done business without it. As small business owners, running social media on top...
There’s a lot that has changed this year. Traveling, seeing friends and family, and visiting the small businesses on the corner, all look differently. 2020 has changed the way the world...
The holidays always feel like a hectic time in business. The combination of holiday sales, Black Friday, Cyber Monday, and Giving Tuesday, creates a lot of competition and almost no way to...
There comes a time in your life when you need a vacation. I mean, desperately need to get out of town, gain some perspective and break your routines. This year, living through a pandemic, has...
In the last few years, I’ve transitioned out of my super saver ways and leaned into making purchases of quality. I’ve grown tired of having things break after only owning them for a...
It costs 5X more to get new customers than it does to build lifelong customers. Can we just sit on that for a moment? 5X more money, 5X more work and a lower conversion rate for someone who...
New is always better. At least that’s what we’ve been told. But the more I think about the past, the way our grandparents would have approached life. I start to think that maybe...
Think about your favorite brands. The influencers you follow, the retail stores you can’t get enough of, the package free products you sit by the door and wait to arrive in the mail. Every brand...
Marketing is actually pretty simple. You’re just getting the word out about the product/service you have so that the world can see what a better place it is with you in their lives. The...
I anticipate Fall, the season of change, all year long. The shorter days, the rest that comes after a hectic Summer, the sweaters that have been hidden in your closet since May. For me, the...
I read a lot of business books. Most of them come from the same point of view and all of them hone in on the keys to a successful business–Providing value. But The Company of One was different...
There is no doubt that we have a social dilemma. Our obsession with our screens is affecting our community, driving depression rates and even distorting our bodies. Even now as I type this...
I used to hate editing photos. It actually pained me to get onto Lightroom to go through the hundreds of images I would take (A little trigger happy) and find my top choices to then slide some...
How is it that some days I feel like there are exactly 35.25 hours in the day while other days I’m pretty sure there were 5? They say time is linear, but I’m starting to wonder if...
Stories, they are the thing that teach us new lessons, share our history and connect us with a stranger. After thousands of years it’s the tool that has been passed down generation after...
Business is personal. Let’s start with that. You’ve probably heard of the saying “This is business, it isn’t personal,” but in truth, everything about business is personal. And if it’s not, it’s...
Feeling like you’ll never get more customers to your website? Or maybe you just want to build the long game strategy to go along with your marketing budget. Whatever the reason, building...
As a photographer I have the luxury of having thousands of photos at my disposal to use on my website, in my social feeds or in my advertisements. Because the product I sell also happens to be...
Growing your business is like growing a garden- stick with me here. You need consistency in taking care of your garden from when you water, to the quality of water to the environment you’re are...
Creating a cohesive brand is the key to transitioning from just any old brand to a successful brand. It sounds simple enough and yet when we show up online it’s easy to forget the...
While we all know how to use Instagram to show off our latest vacation or the dinner you had at our favorite restaurant, utilizing Instagram for your business isn’t always the easiest thing...
Every year I choose a theme for the year to use to guide me in my decision making. I’ve noticed that without even thinking about it I often go back and forth between two main...
