Business is personal. Let’s start with that. You’ve probably heard of the saying “This is business, it isn’t personal,” but in truth, everything about business is personal. And if it’s not, it’s...
Feeling like you’ll never get more customers to your website? Or maybe you just want to build the long game strategy to go along with your marketing budget. Whatever the reason, building...
As a photographer I have the luxury of having thousands of photos at my disposal to use on my website, in my social feeds or in my advertisements. Because the product I sell also happens to be...
Creating a cohesive brand is the key to transitioning from just any old brand to a successful brand. It sounds simple enough and yet when we show up online it’s easy to forget the...
While we all know how to use Instagram to show off our latest vacation or the dinner you had at our favorite restaurant, utilizing Instagram for your business isn’t always the easiest thing...
Every year I choose a theme for the year to use to guide me in my decision making. I’ve noticed that without even thinking about it I often go back and forth between two main...
If you missed Episode 5 of my podcast, you’ll want to catch up on that here and see why you need a newsletter in your marketing strategy. To put it simply it’s a strong strategy to connect with...
I’m in a lot of Facebook Groups for business. I like to see the conversations around marketing that people are having and the questions the facing. I caught a thread that talked about how...
Not every great story starts with “Once upon a time” or even “In a galaxy far far away“. But every great marketing strategy revolves around a story. It’s a tool...
An hour away from the city of Denver sits a forest with a magical river that runs white. The mineral release from somewhere turns the rocks white and river’s water a beautiful turquoise that...
If there was one thing I would make sure every brand has it’s a client profile or ideal customer avatar as some call it. It’s easy to think that we know who our perfect customer is...
The very best marketing starts with your brand’s photography. It’s the opening line into your brand. The “come hither” that pulls a customer in and asks them to stay...
The hot Summer sun hitting your skin. The sound of kids building in anticipation as they know that their Friday treat is coming. Friends you can’t help but laugh with while music plays in the...
She said to me “an email newsletter is too expensive. I’m just going to focus on growing my social following instead. I wouldn’t even know what to put an email newsletter...
Sometimes I forget that my passions have been a part of me since childhood. I thought my newfound obsession for living sustainably was something I developed after college and ebbed and flowed...
Harry Potter was the hero, Merry + Pippin were the jesters, Yoda was the sage, Edward Cullen was the rebel. We’ve seen the archetypes of stories over and over again but have you ever thought how...
They call it the monkey-mind for a reason. Racing through a million thoughts, usually not one of them serving you. I for one, know this monkey-mind all too well. It’s the reason I started...
If I were to hop on your website or your social media for 10 seconds would I know exactly who you are? Would I know what you sold and who you sold it to? Getting that clear in your brand is hard....
As a child, we went camping once. One time in all the Summers we spent together and it was less than glamourous. Ironically, it happened to be in the same city as our camping trip this year but...
I open up my MacBook Pro, click on my internet browser, type the URL of where I’m going and wait. A hot cup of tea in hand, curious about what I’m about to discover. Hopeful that this site is the...
I believe that who you know is 75% of success. It takes a village to do anything big. Hard work and skill play a part too, but getting in the door, finding the prospects, or having the word...
I walked through the aisles of target and almost had a panic attack. The overwhelm of what lies ahead was too much. Everywhere I looked I saw plastic. When I considered trying to reduce the...
I run the finances in our household. Not because my husband can’t, ironically he’s in finance, but because it gives me confidence in our spending and our life decisions. There is...
Lesha Estrada showed up to my house looking ready for a home visit. Beautiful, professional, and eager to teach something new, not unlike how I met her 5 years earlier at a CrossFit gym. Seeing...
Summer begins on July 4th. At least, that’s how it feels for me. The feeling of warm air on our skin, the smell of BBQ at the family get together and the promise of fireworks at the end of...
We have been dreaming of having a dog since we first started dating. Stories of our pups from childhood have filled the conversations over the years and we knew that after we got married and...
At the age of 8, I started painting my parent’s mailbox. It made me feel like a professional artist and it gave my parents a personalized mailbox that stood out from the rest in the neighborhood....
I can still remember the entirety of our wedding week. The Breakfast at Tiffany’s inspired bachelorette party, the Film on the Rocks screening of 10 Things I Hate About You, my wedding...
Southern Women raised me. This may feel like an irrelevant statement but when it comes to make-up it made all the difference. You see at an early age we started wearing make-up. Not because it...
I remember my first figure drawing class like it was yesterday. A college course where nude models came and sat for 2 hours at a time and we drew. Learning the body, understanding the structure...
The dream: A beautiful wooden basket with a red plaid blanket. A meal that looks like a personal chef came over to cook for you. Dishes that are pristine and beautiful with a place in your basket...
What does happiness mean? Our founding fathers made a point of saying that a basic human right what to be able to pursue happiness, but what does that look like? Is happiness getting everything...
I was taught at a young age that I couldn’t wear white until after Memorial Day. Then after Labor Day, white was forbidden until next year. Being a child I just went with this, these were...
We talked on the phone forever, as old best friends do. Sharing the stories of life, being stuck at home, and our dreams of the future. In a small, soft voice she shared with me her secret. She...
If It all started in 6th grade with a binder entitled “Revolution”, her first step on a long road to finding restorative justice. 13-year-olds often have big dreams, but Emily...
Jeans Have you ever sat down and really thought about your style? What outfits, colors, or specific articles of clothing do you come back to when you want to feel your best? Ironically,...
We would sit on the couch after watching a show or a movie and talk about the future. A future with a dog and a house that fit all our dreams inside of it. While the 900-square foot condo we...
I should have been from the South. I don’t know what it is about Southern charm that captivates me so, but I’m obsessed. So much so, that I’m driving my husband mad in quarantine as I make him...
The smell of BBQ pits has started to fill the air. The leaves on the trees have finally bloomed and you can feel the temperature change minute by minute as you lift your face to the sun and let...
I still cry over our canceled trip to the beach. I needed it. I need the healing powers of salt water, the ability to breathe alongside the waves, and the ever-present stickiness of humidity to...
I don’t know about you, but I can feel the uncertainty floating in the air. It’s so thick I could almost grab it. It’s been this way since Quarantine started. Never quite sure what’s going to...
We had been waiting two years for her to die. Tiptoeing around whether or not she would be here, my husband and I had gotten engaged in a hurry because we didn’t think she was going to make...
There seems to be a common thought around the world today, that if you aren’t going to leave your house, there isn’t a reason to get dressed. Sitting in loungewear all day has become...
I’ve been a frugal person for as long as I can remember. For me, money has always made me anxious. It’s probably an emotion passed down from my grandmother to my mother and then down to me. I was...
Laughter that fills the air like the smell of cookies coming out of the oven, an energy that keeps you awake long after your usual bedtime and a connection that reminds you why you fell in love...
A month locked away with anyone could be a challenge. If it were me and my sister, a trial for murder would probably be taking place right now. If it were me and my Dad, there would be lines...
Never in my life did I think I would walk into a store with a mask on. The first time we did it, we went into Home Depot where we would return home to plant grass. I felt like the movie Fun with...
On March 13, 2020, before the chaos of quarantine was put into place, before the world completely flipped upside down, a miracle occurred. Ayden Elizabeth Hammond came into the world at 6 lbs 12...
