Brand Photos – Why Your Business Needs them
Picture your favorite brands. What comes to mind?
Is it the sweater you bought from them last fall? Was it the storefront you visit every few months? Or was it the photos that captured your eye on social media when you were scrolling through last night?
More often than not, it’s the last one.
Photos tell a story 60,000 times faster than words. That makes a huge difference when it comes to your marketing. You want to connect with your audience quickly, you want them to know it’s you before looking for your name or logo, and most of all, you want them to remember you.
Photography does all of this and more.
We’ve been looking at photos since we were a kid. They are part of our understanding of our culture and therefore feel natural to us in marketing. We recognize faces, we connect with eyes and we can better visualize what our future could look like with that brand in our life.
Those are all the things you want for your brand photography. Whether you get brand photos on a monthly basis or quarterly basis, having fresh photos will make all the difference in your marketing.
Brand Photos that include:
- Your products/service in action
- The people behind the brand (YOU!)
- Happy people that look like your ideal customer so they can see themselves
Here’s the great thing about photography, there are million tutorials out there about how to take photos with your phone. Or tutorials on using a DSLR to take flat lay photos. But if you don’t have the time to learn an entirely new profession, then connect with a professional photographer. Make a deal for trade or get a discount by committing to multiple shoots a year.
There are ways to save when it comes to your brand’s photography but remember, you get what you pay for. And when it comes to your brand and the visuals you provide for your customers, this is an investment that will only help your brand grow and connect.
Ready to invest in your brand photos? That’s what I’m here for. Let’s work out a special package for your photography needs and get you connected with your audience! Book your next shoot today!