Career
Practicing Thanksgiving Every day
Where the mind goes, energy flows. This is the first step to practicing Thanksgiving every day. This has been a constant theme in my life as of late. It could be because I’m in the middle...
BRAND INTENIONALLY
BUSINESS
GET CLEAR IN YOUR BRAND AND CREATE LIFELONG CUSTOMERS
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Career
How To Create A Powerful Landing Page
In most cases, your website is the home to your customers. It’s there to answer all their burning questions like when are you open, what do you provide but most importantly how will you...
Career
Marketing Without Social Media
It’s been just over 10-years since social media came into our lives, and yet, it feels like we’ve never done business without it. As small business owners, running social media on top...
Career
Conscious Marketing For The Holidays
The holidays always feel like a hectic time in business. The combination of holiday sales, Black Friday, Cyber Monday, and Giving Tuesday, creates a lot of competition and almost no way to stand...
Career
Quality Over Quantity
In the last few years, I’ve transitioned out of my super saver ways and leaned into making purchases of quality. I’ve grown tired of having things break after only owning them for a...
Career
Creating Lifelong Customers With Retention
It costs 5X more to get new customers than it does to build lifelong customers. Can we just sit on that for a moment? 5X more money, 5X more work and a lower conversion rate for someone who...
BrandingCareer
Your Unique Value Proposition
Think about your favorite brands. The influencers you follow, the retail stores you can’t get enough of, the package free products you sit by the door and wait to arrive in the mail. Every brand...
BrandingCareer
4 C’s Of Marketing
Marketing is actually pretty simple. You’re just getting the word out about the product/service you have so that the world can see what a better place it is with you in their lives. The...
CareerWebsite
The Hero’s Journey on Your Website
Stories, they are the thing that teach us new lessons, share our history and connect us with a stranger. After thousands of years it’s the tool that has been passed down generation after...
CareerLifestyle Photography
Sharing Your Unique Story with Behind the Scenes Photos
Business is personal. Let’s start with that. You’ve probably heard of the saying “This is business, it isn’t personal,” but in truth, everything about business is personal. And if it’s not, it’s...
Career
Creating a Cohesive Brand
Creating a cohesive brand is the key to transitioning from just any old brand to a successful brand. It sounds simple enough and yet when we show up online it’s easy to forget the...
CareerPodcast
Podcast Episode 6: Instagram For Your Business
While we all know how to use Instagram to show off our latest vacation or the dinner you had at our favorite restaurant, utilizing Instagram for your business isn’t always the easiest thing...
CareerDevelopment
Running an Intentional Brand
Every year I choose a theme for the year to use to guide me in my decision making. I’ve noticed that without even thinking about it I often go back and forth between two main...
Career
Best Email Newsletter Services For Your Business
If you missed Episode 5 of my podcast, you’ll want to catch up on that here and see why you need a newsletter in your marketing strategy. To put it simply it’s a strong strategy to connect with...
CareerPodcast
Podcast 5: Do you need an Email Newsletter?
I’m in a lot of Facebook Groups for business. I like to see the conversations around marketing that people are having and the questions the facing. I caught a thread that talked about how...
Career
Storytelling Marketing
Not every great story starts with “Once upon a time” or even “In a galaxy far far away“. But every great marketing strategy revolves around a story. It’s a tool...
CareerPodcast
Podcast 4: Creating a Client Profile
If there was one thing I would make sure every brand has it’s a client profile or ideal customer avatar as some call it. It’s easy to think that we know who our perfect customer is...
CareerCreative
Product Vs. Lifestyle Photography
The very best marketing starts with your brand’s photography. It’s the opening line into your brand. The “come hither” that pulls a customer in and asks them to stay...
Career
What makes the best email newsletters
She said to me “an email newsletter is too expensive. I’m just going to focus on growing my social following instead. I wouldn’t even know what to put an email newsletter...
Career
How To Use Archetypes In Business
Harry Potter was the hero, Merry + Pippin were the jesters, Yoda was the sage, Edward Cullen was the rebel. We’ve seen the archetypes of stories over and over again but have you ever thought how...
Career
Why Your Brand Needs a Brand Profile
If I were to hop on your website or your social media for 10 seconds would I know exactly who you are? Would I know what you sold and who you sold it to? Getting that clear in your brand is hard....
CareerCreativePhotoshoots
Build your Business with Brand Photography
I open up my MacBook Pro, click on my internet browser, type the URL of where I’m going and wait. A hot cup of tea in hand, curious about what I’m about to discover. Hopeful that this site is the...
CareerCommunity
Feel Confident in Your Brand Through Networking
I believe that who you know is 75% of success. It takes a village to do anything big. Hard work and skill play a part too, but getting in the door, finding the prospects, or having the word...
CareerDevelopment
Financial Confidence
I run the finances in our household. Not because my husband can’t, ironically he’s in finance, but because it gives me confidence in our spending and our life decisions. There is...
CareerDevelopment
Creating A Resume That Connects With These Tips
I don’t know about you, but I can feel the uncertainty floating in the air. It’s so thick I could almost grab it. It’s been this way since Quarantine started. Never quite sure what’s going to...
CareerDevelopment
Why We Hide Success
I’ve been a frugal person for as long as I can remember. For me, money has always made me anxious. It’s probably an emotion passed down from my grandmother to my mother and then down to me. I was...
CareerDevelopment
The Art of Small Business
There is a sense of wonder that occurs when you walk into a small shop for the first time and breathe in the smell of freshly poured candles and see little trinkets that bring a smile to your...
CareerDevelopment
How to Look Your Best on Zoom Part 2
You know that hat you wear that makes you feel better than Beyonce? Or the shirt you wear whenever you have a big meeting you need to land? Or perhaps is those shoes that make you feel sexy as...
CareerDevelopment
Look Your Best In Your Zoom Meeting Part 1
We've all been there before. Sitting at our desk in the middle of meeting and noticing ourselves on screening thinking "is that really what I look like?" Surely, I'm not that pale. With these...
CareerDevelopment
4 Tips On Posing
We all know that one person who looks good in every photo and we start to believe that there is just something wrong with us. We are obviously just not attractive. WRONG! Being photogenic is a...
CareerDevelopment
Key Elements to a Great Website
In a recent post, I broke down the two best places to build your website. The next step is actually creating the website. Having a background in graphic design and website design this has made...
CareerDevelopment
Where To Build Your Website
My first ever website was for the business I started in High School. A clothing line that donated all the proceeds to charities in Africa. It wasn’t a sustainable business model but I was 16. I...
CareerDevelopment
4 Podcasts To Change Your Business
I have a morning routine that doesn’t fail. Waking up at 5:30-6:00 am every day (weekends mostly included) to send out emails, write in my journal, enjoy a cup of tea by the fire and catch up on...
CareerDevelopment
Why You Can’t NOT Afford Professional Photography
I’ve been saving since I was a kid. I knew that when I put money in the bank I would never see it again. At least not until college, which was a hundred years away so I might as well have never...
CareerDevelopment
White Backdrop Product Photography
A few weeks ago I did a Facebook live on creating white backdrop product photos. Why, you might ask, would I give you the tools to create your own images when my whole business is built on taking...
CareerDevelopment
Creating Your Content Calendar
I’ve had a plan since I was born. Okay, maybe not that early. But I started planning early on. I was the girl who planned my birthday parties and planned out my life course in detail (even when I...
CareerDevelopment
Glossary of Commercial Photography Terms
They were all laughing, and I felt like I could have been the butt of their joke. It’s high school, and I was the kid that could hang out with any group. The Floater. I liked it this way. I got...
CareerDevelopment
For Brands Needing to Save on Commercial Photography
Many of us have used a photographer for some occasion in our life. Whether that was for graduation photos, a wedding, a newborn or the dreaded Christmas card photo, we’ve worked with someone and...
CareerDevelopment
Katie Leigh Reads: Quiet
What would the world look like if we were encouraged to be left alone? To no longer work in open floor plans. To work from home everyday or for at least a few hours a week and to have time to...
CareerDevelopment
My Favorite Editing Apps For Your Phone
I remember teaching myself Photoshop before I ever knew I wanted to be a photographer. I focused more on the graphics I could create to add to the clothing line I had started in high school....
CareerDevelopment
How Often Should You Get New Photos For Your Business?
Photography will change your business. Those are some big words, and it’s easy for me to say, I’m a photographer. But they’re true. I could give you a list of articles that will...
Career
Scheduling Your Instagram Posts
There are so many different ways to approach Instagram it’s a little overwhelming. As I’m struggling to find what works for my Instagram I’ve learned a lot about how others are...
CareerCreativePhotoshoots
Company Headshots
In soccer, growing up, we always got team photos. Every year a professional photographer would come out, take pictures of us on our own and take pictures of the whole team together. I never...
Career
Poser Syndrome + The Cure!
We all feel it. It doesn’t matter what age you are or what gender or race you are if you are human then you’ve felt like a poser at some point in your life. It comes with the...
Career
Tell Your Story With Instagram Stories
I have been living on Instagram lately. If you could build a stylized Teepee, as you see in every cute Instagram children’s room, and set up shop on Instagram I would be there; sipping my...
CareerDevelopment
Understanding Copyright Laws and What Photos To Use
The internet is a beautiful place. Where else could you go to get all your questions answered and resources provided? As business owners, it’s easy to feel like you have the world at your...
Career
The Stats Prove The Power Of Photography In Marketing
As a photographer, I can see the abilities that photographs have on the brands I work with and the people I’ve photographed. But as a marketer, I can’t begin to explain the power and...
CareerDevelopment
The Power Of Storytelling On Social Media
Let’s be real, marketing is hard. There’s really nothing about it that’s easy. It takes a lot of thought, a lot of effort and works best when you plan ahead. When you think of...