Business
Take Your Customers On the Hero’s Journey
When I first started in marketing I thought that the goal was to simply get a product in front of an audience as often as possible. Why wouldn’t someone want to buy what I had to offer? I...
BRAND INTENIONALLY
BUSINESS
GET CLEAR IN YOUR BRAND AND CREATE LIFELONG CUSTOMERS
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BusinessPhotography
Brand Photos – Why Your Business Needs them
Picture your favorite brands. What comes to mind? Is it the sweater you bought from them last fall? Was it the storefront you visit every few months? Or was it the photos that captured your eye...
BusinessSustainability
Show Off The Sustainable parts of your Sustainable Brand
When you choose to go into business not just to make money or serve your customers but to change the world, that’s something you should be talking about. Today, sustainability in business...
Business
How to Write a One Liner
Who are you? I don’t mean that in an existential kind of way. Literally, who is your brand? What do you do? Who do you serve? What pain point do you solve? If you had to hesitate on any one of...
Business
4 steps to creating an email Sales funnel that Converts
Let me tell you a secret. The most powerful marketing tool in your business is your email list. More than just a way to announce sales, emails are marketing that your audience has agreed to....
Business
Clarity in Your Brand
2020 was an awakening, both for my business and my personal life. It was a shedding of skin, a baptism, a detox. What 2020 did for so many of us, good or bad, was to reveal where we were in our...
Business
Develop Your Brand’s Voice
Every piece of your brand should have consistency. This is true even in how you speak to your audience. As you continue to get clear on who you are and who you serve you’ll develop your...
BusinessLifestyle
How To Create A Routine
Some of the greatest minds in history talk about their daily/morning routines as if they were a religious act. Because in most cases they are. Which is why we all need to know how to create a...
BusinessLifestyle
Tips to Stick To Your Habits
January is the month of habits. Or is it the month of habit failures? I suppose you could look at it either way. We get so excited about the prospect of January and all that it brings and in less...
Business
Planning Out Your 1st Quarter
Every great story starts with a plan. That plan might be as small as getting from here to here, but along the way a more developed plan arises from trial and error. Think of any great movie...
Business
How To Create A Launch Strategy
We all launch things throughout the year. Whether that’s a new product, a special event, or a campaign for a sale or just to share content. Launches are happening all the time and...
BusinessWellness
A Meditation For Clarity on your goals in the new year
“Seeing isn’t believing, believing is seeing” – Judy, The Santa Clause Whether you follow Rachel Hollis and invest in her Start Today journal or talk to a yoga teacher, you’ll find...
Business
How To Create Goals For Your Life and Business
We over-estimate what we think can accomplish in 1-year and under-estimate what we can accomplish in 5 years. Which is why we all need to learn how to create goals for our life and businesses....
Business
How To Get Referrals
When it comes to your marketing plan this year, where do referrals lie? Are they even in your plan? Do you even know how to get referrals? Here’s the thing, we trust our network. When they say...
Business
The Best 2021 Planners To Get Organized For your Business
“Let’s get down to business…” (Insert dancing to Mulan song the rest of the day). But in all seriousness, this year is about getting down to business. It’s about...
BusinessCreative
How to Give Back With Your Business
As a sustainable brand, you might feel like you’re already giving back to the world with your business. I mean, what’s better than a product that supports the environment and the...
Business
Find Rest in Your Business
In Christmas movies and holiday memories we think of December as being this time of rest. The world slows down after a crazy Summer of playing in the sun. Things slow down as we return back to...
Business
The Best Time To Have a Sale
You’ll notice that the end of the year is when everything goes on sale. Every single store has some sort of promotion starting around Black Friday and the prices stay low until Christmas or the...
Business
You Can’t Have It All
You can’t have it all. Even Beyonce doesn’t have it all.There is this idea flying around the internet that if you just did it right you could have it all. Be the perfect mother, run a...
Business
Your Business Isn’t About You
Your business has nothing to do with you. This my friends is the hardest idea to grasp when it comes to your business. You spend all your time thinking about and working on your business so...
Business
Practicing Thanksgiving Every day
Where the mind goes, energy flows. This is the first step to practicing Thanksgiving every day. This has been a constant theme in my life as of late. It could be because I’m in the middle...
Business
How To Create A Powerful Landing Page
In most cases, your website is the home to your customers. It’s there to answer all their burning questions like when are you open, what do you provide but most importantly how will you...
Business
Marketing Without Social Media
It’s been just over 10-years since social media came into our lives, and yet, it feels like we’ve never done business without it. As small business owners, running social media on top...
Business
Conscious Marketing For The Holidays
The holidays always feel like a hectic time in business. The combination of holiday sales, Black Friday, Cyber Monday, and Giving Tuesday, creates a lot of competition and almost no way to...
Business
Quality Over Quantity
In the last few years, I’ve transitioned out of my super saver ways and leaned into making purchases of quality. I’ve grown tired of having things break after only owning them for a...
Business
Creating Lifelong Customers With Retention
It costs 5X more to get new customers than it does to build lifelong customers. Can we just sit on that for a moment? 5X more money, 5X more work and a lower conversion rate for someone who...
Brand StrategyBusiness
Your Unique Value Proposition
Think about your favorite brands. The influencers you follow, the retail stores you can’t get enough of, the package free products you sit by the door and wait to arrive in the mail. Every brand...
Brand StrategyBusiness
4 C’s Of Marketing
Marketing is actually pretty simple. You’re just getting the word out about the product/service you have so that the world can see what a better place it is with you in their lives. The...
Brand StrategyBusinessPodcast
Podcast 9: How I Save Time Creating Content
How is it that some days I feel like there are exactly 35.25 hours in the day while other days I’m pretty sure there were 5? They say time is linear, but I’m starting to wonder if...
BusinessWebsite
The Hero’s Journey on Your Website
Stories, they are the thing that teach us new lessons, share our history and connect us with a stranger. After thousands of years it’s the tool that has been passed down generation after...
BusinessPhotography
Sharing Your Unique Story with Behind the Scenes Photos
Business is personal. Let’s start with that. You’ve probably heard of the saying “This is business, it isn’t personal,” but in truth, everything about business is personal. And if it’s not, it’s...
Brand StrategyBusinessPodcast
Podcast 7: Consistency In Your Brand
Growing your business is like growing a garden- stick with me here. You need consistency in taking care of your garden from when you water, to the quality of water to the environment you’re are...
Business
Creating a Cohesive Brand
Creating a cohesive brand is the key to transitioning from just any old brand to a successful brand. It sounds simple enough and yet when we show up online it’s easy to forget the...
BusinessPodcast
Podcast Episode 6: Instagram For Your Business
While we all know how to use Instagram to show off our latest vacation or the dinner you had at our favorite restaurant, utilizing Instagram for your business isn’t always the easiest thing...
Business
Running an Intentional Brand
Every year I choose a theme for the year to use to guide me in my decision making. I’ve noticed that without even thinking about it I often go back and forth between two main...
Business
Best Email Newsletter Services For Your Business
If you missed Episode 5 of my podcast, you’ll want to catch up on that here and see why you need a newsletter in your marketing strategy. To put it simply it’s a strong strategy to connect with...
BusinessPodcast
Podcast 5: Do you need an Email Newsletter?
I’m in a lot of Facebook Groups for business. I like to see the conversations around marketing that people are having and the questions the facing. I caught a thread that talked about how...
Business
Storytelling Marketing
Not every great story starts with “Once upon a time” or even “In a galaxy far far away“. But every great marketing strategy revolves around a story. It’s a tool...
BusinessPodcast
Podcast 4: Creating a Client Profile
If there was one thing I would make sure every brand has it’s a client profile or ideal customer avatar as some call it. It’s easy to think that we know who our perfect customer is...
BusinessCreative
Product Vs. Lifestyle Photography
The very best marketing starts with your brand’s photography. It’s the opening line into your brand. The “come hither” that pulls a customer in and asks them to stay...
Business
What makes the best email newsletters
She said to me “an email newsletter is too expensive. I’m just going to focus on growing my social following instead. I wouldn’t even know what to put an email newsletter...
Business
How To Use Archetypes In Business
Harry Potter was the hero, Merry + Pippin were the jesters, Yoda was the sage, Edward Cullen was the rebel. We’ve seen the archetypes of stories over and over again but have you ever thought how...
Business
Why Your Brand Needs a Brand Profile
If I were to hop on your website or your social media for 10 seconds would I know exactly who you are? Would I know what you sold and who you sold it to? Getting that clear in your brand is hard....
BusinessCreativePhotography
Build your Business with Brand Photography
I open up my MacBook Pro, click on my internet browser, type the URL of where I’m going and wait. A hot cup of tea in hand, curious about what I’m about to discover. Hopeful that this site is the...
Business
Feel Confident in Your Brand Through Networking
I believe that who you know is 75% of success. It takes a village to do anything big. Hard work and skill play a part too, but getting in the door, finding the prospects, or having the word...
Business
Financial Confidence
I run the finances in our household. Not because my husband can’t, ironically he’s in finance, but because it gives me confidence in our spending and our life decisions. There is...
Business
Creating A Resume That Connects With These Tips
I don’t know about you, but I can feel the uncertainty floating in the air. It’s so thick I could almost grab it. It’s been this way since Quarantine started. Never quite sure what’s going to...
Business
Why We Hide Success
I’ve been a frugal person for as long as I can remember. For me, money has always made me anxious. It’s probably an emotion passed down from my grandmother to my mother and then down to me. I was...
Business
The Art of Small Business
There is a sense of wonder that occurs when you walk into a small shop for the first time and breathe in the smell of freshly poured candles and see little trinkets that bring a smile to your...
Business
How to Look Your Best on Zoom Part 2
You know that hat you wear that makes you feel better than Beyonce? Or the shirt you wear whenever you have a big meeting you need to land? Or perhaps is those shoes that make you feel sexy as...