Choosing your brand colors isn’t as simple as grabbing your favorite color and building a logo off of it. Instead, put intention to the colors you choose and the emotional response that those colors evoke. Color Theory For Brands Color theory is the first thing they teach you in art school. (And pretty much every …
Sincerely Katie Leigh
What It Means To Have A Minimalist Business
“There’s nothing wrong with finding the right size and then focusing on being better. Small can be a long-term plan, not just a stepping-stone.” – Paul Jarvis What does it mean to have a minimalist business? In Paul Jarvis’ book Company of One, Paul describes the idea of building a business that isn’t meant to …
Get Seen on Social in 3 Ways
You started your business with the hopes of making a difference. To reach your audience and tell them what their life could be like. To solve a problem and ultimately make the world a better place. But if your audience can’t find you, how the hell are you supposed to make an impact? The truth …
Brand Guidelines – Why You Need Them
“More what you’d call guidelines than actual rules” – Pirates of the Caribbean: The Curse of the Black Pearl The thing that makes it easiest to run my business is creating rules, or guidelines you might say. I have categories I post about on social, I have colors I know that match my brand, I …
Magically Show up in a Google Search With SEO
I’m gonna come out and say it with the cold hard truth, because I care and want your business to flourish. Your website, marketing, social media, brand is NOT about you. I know, that cuts you right in the heart. But it’s true. This amazing business you’re building is not about what you want, it’s …
A User Experience Map
Ever been on a website that was impossible to navigate? Like no matter where you went on it you couldn’t find your answers. (I’m thinking any government website I’ve ever been on.) Or how about walking into a business and not feeling like you were taken care of. You were a second thought to whatever …
Identify Your Customer’s Pain Points
As a brand you’re here to solve problems. It doesn’t matter what you sell. You saw an area of the market that wasn’t working and you created something to fix that gap. So what wasn’t working that you decided to solve? That right there is the beginning to your customer’s pain points. But wait, there’s …
Get To Know Your Audience With Analytics
She stared at me like deer in the headlights when I asked her to tell me the specifics about her audience. Not the ideal customer we had created together, but who was actually showing up and making purchases? What gender are they? How old are they? What are their interests? And how many people were …
Meet Your Audience Where They’re At
The brands I most want to work with I start by following on social media. After all, that’s where people go to get social isn’t it? Follow Your Dream Clients You follow their accounts so that you can start up conversations, and I don’t mean sales conversations. I mean conversations about the weather, your dogs, and …
Putting Your Customer Profile In Action
Her name is Meghan. She’s 32, lives in Seattle, and vacations in Vail, Colorado. She’s started her own sustainable clothing line which she designed all on her own. Meghan is married with no kids but trying for their first. They have 2 dogs, both Australian Shepard’s that she loves to take running or on long …