I’m an old soul. I’m the one who kept all my grandmother’s furniture not because I was attached to her memory (although, I’ll admit that’s part of it) but because it was built to last, it holds true to that 1950’s way of life, and the wood color is not orange or pale. So when …
Sincerely Katie Leigh
The Problem with Meetings
I remember when I first graduated college and went into a job that had meetings, I felt like I was on top of the world. Not because these meetings were insightful or really had any purpose at all, but because they made me feel like an adult. The simple act of being at the table …
What is a Brand Strategist?
How do you build the brand of your dreams when you’re not entirely sure how to get there? That’s where a brand strategist comes in. Think of me as a coach for your marketing (and maybe even your mindset). A brand strategist is your guide to an intentional brand. We help you take apart your …
How to grow your following
As a brand strategist, it’s the number one question I get around social media. “How do I grow my following?” and the answer is never what people want to hear, because it’s not a secret solution. It’s strategy and consistent work. But when it comes to growing your following this is what you should be …
Get Testimonials For Your Brand
Social proof, it’s the thing we as humans need in order to build trust with anything. A new person in your community, an animal, and of course, a new brand. We want to know that it works, that it does what it says it does and it’s not going to hurt us (or scam us!) …
How To Write a Customer Profile
If you’re selling to everyone, you’re already losing. Sounds counter-intuitive doesn’t it? Shouldn’t you want to sell to as many people as possible? Shouldn’t your goal be to increase sales? YES! But if you aren’t perfectly clear on who your audience is, then you’re getting lost in the crowd and losing sales already. Creating a …
Give It Away: Building Recognition With Freebies
There is one debate that I have again and again with brand owners and it’s the concept of freebies. There is a fear when it comes to offering something for free. That it lessens the value of your product, that people are just after the free and won’t return, and most importantly that you’re losing …
Your About Page Isn’t About You
I have yet to meet a business owner who enjoyed creating their about page. Or for that matter have found a lot of value in their about page. And that’s usually because they’re making it about them. Contrary to what you’ve been told, you’re about page has absolutely nothing to do with you; It’s about your …
What Social Media Platforms Are Best For your Brand?
The ever growing to-do list, the new social platform that launched last week that you have to be on, taking care of the family, cleaning the house, finding an opening to see your best friend and of course, you need to fit some self-care in somewhere. Needless to say, running a business feels overwhelming. But …
Being Intentional with your time: Balancing All The To-Dos
You could hear the desperation in her voice as she listed her to-do list to me. 2 businesses, kids, a husband, pets, and whatever counts for self-care all folding in on her, all reminding her that she’s not good enough. “The list of to-do’s is too long every day to stay caught up with, How …