Let me tell you a secret. there is no secret sauce to running a successful business. It’s about hiring strong people who have experience and can give you guidance and then A/B testing until you’re blue in the face. Business owners often don’t think that they need a brand strategist, or are still confused what …
Sincerely Katie Leigh
My Favorite Free Marketing Tools
Small business often means small budget. When it comes to our marketing we limited resources to spend and need to make sure they can go as far as possible. This is why I love utilizing free online tools. As you get more and more intentional with your business knowing what’s working and what’s not will …
6-weeks Social Media Free
It’s hard to believe that as of yesterday, I’m 6-weeks social media free. The surprise isn’t from this time passing by so slowly or feeling cravings to get back on, it’s the lack of both of those things. The first few weeks without being on Instagram I thought about it, a lot! I still thought …
Transitioning Your Business
I can feel the changes of fall in the air and on my skin. It’s been slowly building up for weeks, long before the Fall Equinox hit on the 21st, but transitions can happen that way. They slowly sneak up on you building in the background until all of a sudden you realize something is …
Marketing Without Social Media
How do you market your business without social media? It’s a question I’ve gone back to for years when all I wanted to do was get off of social and take control back of the content I consume. It’s also been a question I’ve been exploring in-depth for the last 3 weeks as I navigate …
Can’t Quit Social? Build Boundaries Instead
Social media was not working for my business so it was easier for me to walk away. You might be in a whole different boat when it comes to social media and your brand. If you’re seeing an ROI with social media, I would be a terrible brand strategist to encourage you to quit it. …
Social Media Detox as a Business Owner
I quit social media. As a former marketing director and now brand strategist for small businesses, I took the leap and deleted all my social apps, and logged out of my accounts for the rest of the year… maybe longer. It’s yet to be decided whether or not I’ll be back when the start of …
Do You Need To Be On Social Media?
I did a thing last week. I deleted all my social media accounts off my phone and announced I would be living off the (Instagram) grid. Yes, I’m officially off of social media–at least until the end of the year (minimum). For years I’ve craved leaving the apps. Jealous of friends who have turned it …
Create A Clear Call To Action
We’ve all felt the power of having too many choices. I remember coming back after living abroad for a short time staring at all the cereals at the grocery store, completely frozen with what choice to make. For months I had pretty much 1 option of any type of food and now, I had hundreds, …
How many Emails Is Too Many?
Every business approaches email marketing differently. Some just send out a monthly newsletter. Others create funnels, have newsletters, and then blast sales announcements. So what is the right number of emails to send? The answer isn’t one size fits all but instead comes back to YOUR audience, because every audience is different. Types of Emails …