“More what you’d call guidelines than actual rules” – Pirates of the Caribbean: The Curse of the Black Pearl The thing that makes it easiest to run my business is creating rules, or guidelines you might say. I have categories I post about on social, I have colors I know that match my brand, I …

Think about your favorite brands. The influencers you follow, the retail stores you can’t get enough of, the package free products you sit by the door and wait to arrive in the mail. Every brand that you’ve ever told a friend they just had to buy from had one thing in common, a unique value …

Marketing is actually pretty simple. You’re just getting the word out about the product/service you have so that the world can see what a better place it is with you in their lives. The execution for said marketing gets a little more complicated with humans involved. You see, we love to make things complicated. We …