Let me tell you a secret. there is no secret sauce to running a successful business. It’s about hiring strong people who have experience and can give you guidance and then A/B testing until you’re blue in the face. Business owners often don’t think that they need a brand strategist, or are still confused what …
Sincerely Katie Leigh
My Favorite Free Marketing Tools
Small business often means small budget. When it comes to our marketing we limited resources to spend and need to make sure they can go as far as possible. This is why I love utilizing free online tools. As you get more and more intentional with your business knowing what’s working and what’s not will …
Transitioning Your Business
I can feel the changes of fall in the air and on my skin. It’s been slowly building up for weeks, long before the Fall Equinox hit on the 21st, but transitions can happen that way. They slowly sneak up on you building in the background until all of a sudden you realize something is …
Marketing Without Social Media
How do you market your business without social media? It’s a question I’ve gone back to for years when all I wanted to do was get off of social and take control back of the content I consume. It’s also been a question I’ve been exploring in-depth for the last 3 weeks as I navigate …
Create A Clear Call To Action
We’ve all felt the power of having too many choices. I remember coming back after living abroad for a short time staring at all the cereals at the grocery store, completely frozen with what choice to make. For months I had pretty much 1 option of any type of food and now, I had hundreds, …
What is a Brand Strategist?
How do you build the brand of your dreams when you’re not entirely sure how to get there? That’s where a brand strategist comes in. Think of me as a coach for your marketing (and maybe even your mindset). A brand strategist is your guide to an intentional brand. We help you take apart your …
Get Testimonials For Your Brand
Social proof, it’s the thing we as humans need in order to build trust with anything. A new person in your community, an animal, and of course, a new brand. We want to know that it works, that it does what it says it does and it’s not going to hurt us (or scam us!) …
How To Write a Customer Profile
If you’re selling to everyone, you’re already losing. Sounds counter-intuitive doesn’t it? Shouldn’t you want to sell to as many people as possible? Shouldn’t your goal be to increase sales? YES! But if you aren’t perfectly clear on who your audience is, then you’re getting lost in the crowd and losing sales already. Creating a …
Give It Away: Building Recognition With Freebies
There is one debate that I have again and again with brand owners and it’s the concept of freebies. There is a fear when it comes to offering something for free. That it lessens the value of your product, that people are just after the free and won’t return, and most importantly that you’re losing …
How To Know If It’s Time For A Rebrand
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” –Seth Godin. Seth Godin’s definition of a brand says it best. It’s the combined expectations, memories, relationships, and stories that put together create an experience. It’s how a …