How do you build the brand of your dreams when you’re not entirely sure how to get there? That’s where a brand strategist comes in. Think of me as a coach for your marketing (and maybe even your mindset). A brand strategist is your guide to an intentional brand. We help you take apart your …
Sincerely Katie Leigh
Get Testimonials For Your Brand
Social proof, it’s the thing we as humans need in order to build trust with anything. A new person in your community, an animal, and of course, a new brand. We want to know that it works, that it does what it says it does and it’s not going to hurt us (or scam us!) …
How To Write a Customer Profile
If you’re selling to everyone, you’re already losing. Sounds counter-intuitive doesn’t it? Shouldn’t you want to sell to as many people as possible? Shouldn’t your goal be to increase sales? YES! But if you aren’t perfectly clear on who your audience is, then you’re getting lost in the crowd and losing sales already. Creating a …
Give It Away: Building Recognition With Freebies
There is one debate that I have again and again with brand owners and it’s the concept of freebies. There is a fear when it comes to offering something for free. That it lessens the value of your product, that people are just after the free and won’t return, and most importantly that you’re losing …
How To Know If It’s Time For A Rebrand
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” –Seth Godin. Seth Godin’s definition of a brand says it best. It’s the combined expectations, memories, relationships, and stories that put together create an experience. It’s how a …
Brand Guidelines – Why You Need Them
“More what you’d call guidelines than actual rules” – Pirates of the Caribbean: The Curse of the Black Pearl The thing that makes it easiest to run my business is creating rules, or guidelines you might say. I have categories I post about on social, I have colors I know that match my brand, I …
Your Unique Value Proposition
Think about your favorite brands. The influencers you follow, the retail stores you can’t get enough of, the package free products you sit by the door and wait to arrive in the mail. Every brand that you’ve ever told a friend they just had to buy from had one thing in common, a unique value …
4 C’s Of Marketing
Marketing is actually pretty simple. You’re just getting the word out about the product/service you have so that the world can see what a better place it is with you in their lives. The execution for said marketing gets a little more complicated with humans involved. You see, we love to make things complicated. We …