I’m gonna come out and say it with the cold hard truth, because I care and want your business to flourish. Your website, marketing, social media, brand is NOT about you. I know, that cuts you right in the heart. But it’s true. This amazing business you’re building is not about what you want, it’s …

She stared at me like deer in the headlights when I asked her to tell me the specifics about her audience. Not the ideal customer we had created together, but who was actually showing up and making purchases? What gender are they? How old are they? What are their interests? And how many people were …

I love working on my website. It’s an obsession I have. Or it’s that feeling of being a coder in an action movie where I’m saving the world on the back of a website. Not that I could do that, but a girl can dream can’t she? I do enjoy learning about coding, trying new …

Stories, they are the thing that teach us new lessons, share our history and connect us with a stranger. After thousands of years it’s the tool that has been passed down generation after generation, never getting old and always working. Even as a child I can remember listening to my dad tell stories, the same …

In a recent post, I broke down the two best places to build your website. The next step is actually creating the website. Having a background in graphic design and website design this has made things easier for me, but for most, you might need to know a few things to get started on your …

My first ever website was for the business I started in High School. A clothing line that donated all the proceeds to charities in Africa. It wasn’t a sustainable business model but I was 16. I built it from scratch in a class where I was learning to code. The logo, the design everything was …