Clarity in Your Brand
2020 was an awakening, both for my business and my personal life. It was a shedding of skin, a baptism, a detox. What 2020 did for so many of us, good or bad, was to reveal where we were in our lives and where we want to go. To put it simply, 2020 provided 20/20 vision. It gave us clarity.
Oh clarity, I love this word. Maybe it should be my word for the year, or my life.
I preach about clarity to my clients because it’s the most important thing we could have in our brands. It’s also the most important thing we could have for our lives. Why are we doing this? What’s the purpose? How does this serve? These questions have power and make sure we’re living with intention. Not just doing something because we’ve always done it or everyone else is doing it. Clarity and intention are what set you apart from the rest and will help you build the brand you’ve been dreaming up.
We Started With A Plan
All my content for the month of January has revolved around getting clear on your plan for this year. Design your day, create attainable goals, plan a launch, visualization practices, even the best planners to keep you organized. I started you on your journey with a plan. A clear and intentional plan to get you from here to there. (There being your goals for 365 days from now). This is how all great journeys start. But in this journey we have to start asking some questions about who we are and why we’re on this journey (just think of Harry Potter or Frodo Baggins).
Now that you’re clear on where you’re going it’s time to look inward and get clear in your brand. Who is your brand? What do you do? Who do you serve? What problem do you solve? All of these questions will be answered over the next few posts so that you can set you brand up for success and really reach your ideal customers.
The first place I want you to start with in this mission for clarity in your brand is who do you think you are? Write down who your brand is, what you do, the problem you think you solve, and what makes your brand different from the rest. We need a starting place to work off of but I’ll tell you this, by the end of the month, your paragraph about who you are will look a whole lot different. That’s what clarity does for you.
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