Cozy Up With Pearl Street Lights
As a commercial photographer, I get to work with some pretty extraordinary brands, but it’s the growing brands that I connect with the most. Brands like Pearl Street Lights. A soy candle company based here in Denver dedicated to making your home feel a little bit brighter any day of the year. Their amazing scents were what captivated me first, but the fact that soy burns slower and the wicks are made of wood that convinced me they were in fact, the perfect candle.
Kerry, the founder of Pearl Street Lights, has always understood the importance of quality. Not just quality in their products but also in everything they do including marketing, which was why she outsourced her photography to me. There is a lot you can do with an iPhone and some natural light, but that will only get your business so far. The technical aspects that come with photography are by no means rocket science but like all things need to be studied and practiced. This is the reason we outsource work in our businesses. We might be capable of doing it or figuring it out on our own but is it something we’re passionate about or even have time for? If the answer is no to either question, that’s where quality starts to get lost.
With a background in marketing and graphic design, I knew where Pearl Street Lights was coming from. I framed images that could be used in magazine layouts when they get featured or social posts that will stand out in their grid. Even without a clear idea of where all the photos will be used in their marketing they had enough options from our shoot to be prepared for any situation or season.
The inspiration for the most recent shoot was to get product shots in lifestyle environments that spoke to the seasons. The different flavors and colors of candles spoke to themes of Fall and Winter perfectly and would be easy to use in the marketing materials going out for the holidays. With a list of props that could be used alongside these candles and a home we could use to set the stage, this photo shoot was set.
Each room in the house provided a different story that could be told and left us with more than enough options when it came to choosing final picks. There were not only options based on design but on the season too. That’s always the goal when it comes to a photo shoot. You can pick your favorites now and come back months later to purchase any picks you didn’t get the first round. This allows small businesses the ability to budget for photography while providing enough versatility to always keep the story fresh.
Pearl Street Lights has already started using their photos in their social media posts to get customers excited about getting candles for the holiday season. They’ve also updated their website with a photo that grabs you as soon as you enter, making you dream of warm and cozy environments in your own life. That’s the trick with marketing, it should tell your audience a story that makes them want to turn it into their reality.
If you’re looking to improve your marketing this year and grow your business let’s talk photography. There’s plenty of ways to tell your story and build up an arsenal of photos for your marketing. That’s the best part about my photos, with an unlimited license on them, you can use them whenever/wherever. If you aren’t quite sure, start with a 20-minute free Website visual assessment from me. I’ll dive into your site and tell you where you’re losing customers. Which photos are making your customers dream of the possibilities and which are sending them to the competition? Go ahead, take the first step to improve your marketing by scheduling a call today!