Podcast 9: How I Save Time Creating Content

September 23, 2020
Save time creating content with The Brand Strategist

How is it that some days I feel like there are exactly 35.25 hours in the day while other days I’m pretty sure there were 5? They say time is linear, but I’m starting to wonder if that’s true. As business owners and brand builders its our job to do All. The. Things. Which often means that there literally aren’t enough hours in the day. But what I’m going to share with you today will hopefully help you find some more time in the day. This is how I save time Creating Content.

The Brand Strategist Show Notes:

02:30 Why you need to build content anyways
03:39 Build out a Content Calendar for the Month
04:34 The art of batch creating
05:30 Scheduling Instagram with notifications
06:36 Reuse content – The time saving hack!
09:15 Your audience won’t notice the repeat content
11:00 Creating lists of ideas for content creation
12:26 Create the content that adds value – Don’t do ALL. THE. THINGS

Here’s what I know to be true about creating content, quality is king. Consistency is queen. And the look of your content needs to match your brand across all channels so that people easily know it’s coming from you. You can save time creating content, but make sure that you are being intentional with your content too. Creating for the sake of creating isn’t serving anyone and it won’t be pushing the needle for your business either. Instead, focus on high-quality content that matters to your audience. Post to the channels you see growth on and/or that you enjoy being on. And don’t feel like you have to be everywhere at once. Start with one channel (blogging or podcasting – maybe not both) and spend your time there until you feel like you have the space to add in another channel.

As always, I’m here to support you in growing your brand so feel free to DM on Instagram anytime with your questions or leave a comment below with how you save time creating content. I’m eager to hear if there’s a strategy or tool I’m missing!