Wearing White After Memorial Day

May 25, 2020
White dress with a statement necklace

I was taught at a young age that I couldn’t wear white until after Memorial Day. Then after Labor Day, white was forbidden until next year. Being a child I just went with this, these were the rules and you followed them. I assumed it was because it gets muddy in the winter and you’ll mess up your white clothes. The reality was that this famous fashion rule was made up with the intention of being an elitist.

During the late 1800s and early 1900s, white wasn’t worn during the year. It was embraced in the summer for its lightweight nature, its ability to reflect heat, and its tie to wedding season. To create an air of wealth around the color white, high society women created new fashion rules to outcast new money. Between Memorial Day and Labor Day were the only times of year you could wear white; When Summer was alive and well. Until now.

Now with America’s most fashionable bringing white out of their closet year-round, the rule of old are fading and the freedom of fashion continues to grow. However, today, on Memorial Day, I’m bringing all the white fashion to you. Get inspired for this Summer and long after Labor Day hits 4 months from now. Use these looks as inspiration to create your own white statements and embrace the cooler temperatures that come with a white ensemble. From BBQs to special events to just hanging out in the sun, there’s a white outfit for every occasion. 

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