What is a Brand Strategist?

July 1, 2021
What is a brand strategist

How do you build the brand of your dreams when you’re not entirely sure how to get there? That’s where a brand strategist comes in. Think of me as a coach for your marketing (and maybe even your mindset). A brand strategist is your guide to an intentional brand. We help you take apart your brand, get clear in who you are and whom you serve, and build something that lasts. Through analysis, insights into the marketing world, and an understanding of creating a cohesive brand–from voice to look– you’ll build a strategy that will help you get from here, to the brand you’ve been dreaming about for years.

Skills of a brand strategist

Every brand strategist is a little bit different, just like flowers in a field or snowflakes falling from the sky. For me, my background comes with a variety of skills that will help you see your brand a little bit differently.

It all started a long long time ago in a galaxy far far away. Okay, so it was that long or that far ago. But it did start as a child. Art and design were in my blood. Every career I thought about starting (Aside from being an elephant) involved designing–Interior designer, fashion designer, artist, graphic designer. I went to school for Fine art and political science and landed a job in two different newspapers as an ad designer. This was my first time getting to learn the ins and outs of marketing and how to tell a story visually. After 4-years working for newspapers I slowly moved into marketing, starting out as a social media manager until I worked my way up to the Marketing Director of a large-scale yoga studio in Denver. Along the way I also started my own side business of brand photography, telling stories through images so that brands would have high-quality powerful images to use in their marketing.

Photography, design, marketing, these are all things I’ve learned over the years and now use to help the brands I work create strategies that connect with their audiences and build lifelong customers.

Brand Guidelines

What to Expect

Hiring any consultant can be nerve-wracking for any business owner, and the same is true when it comes to hiring a brand strategist like me. Here’s what it will look like when we work together.

It all starts with a 30-minute free call to get to know each other and for me to add any value I can upfront. Our journey can simply stop there. But if you find value and want more for your brand then the next step is to sign up for my 1:1 strategy packages. In these packages, you’ll get an allotted number of 60-minute sessions with me where we can go through your marketing, strategize over who you are and whom you serve, learn new tactics for your social, email, and website, or review any questions you’ve had burning inside of you. These sessions are completely yours to ask questions, get tutorials, and dig deep to find new ways to connect with your audience. Outside of our calls, you’ll also have access to me via email to ask any questions that come up so I can continue to support you as you make changes to your brand.

How Much Does a Brand Strategist Cost?

My goal as a brand strategist is to be approachable for small brands. With that being said I have a variety of pricing options to meet your needs. If you’re just starting out and on a super tight budget my online course, Brand Clarity, is a great place to start for just $59. If you’re wanting more attention I offer 1:1 Brand Strategy sessions that include 1-off 60-minute calls as well as 3-month to 6-month packages depending on what exactly you want help on in your brand.

What is a brand strategist

Outcomes of Working with a Brand Strategist

The number one thing I do for brands provides confidence in the business you’re building. Get rid of imposter syndrome, stop feeling paralyzed from making the wrong decision, and instead have confidence that you are making the right moves in your business. With my background in marketing, I’ve seen a lot of different campaigns and methods that brands have used to give you new ideas and confidence in the strategy we build together.

But more than confidence in your brand you’ll also get tangible results. For one wellness brand that was hitting over $100,000 in a campaign for selling annual memberships. For other brands, I’ve helped them grow their email list or staying afloat during COVID to come out on the other side looking stronger than ever. I’ve helped brands change their customer service, get clear in the voice, rebuild their websites to something they are proud to show off, and prepare for their first-ever launch with results they never expected. But don’t just take my word for it, here are few things that brands have said about working with me as their brand strategist:

It’s been so great working with you. You were precisely what we needed when we felt like we were drowning. Sweet, experienced, encouraging, helpful, and just enough “push” to get me to take some risks! Thank you, thank you for sharing your talents and skills when we needed them. – Kerry Stutzman, Parentolgist

Katie has helped us with her care, patience, and deep understanding of our market to best communicate with existing clients and find new ones. Katie is attentive, quick, and results-focused. – Sean Porter, Union

If you want to work with someone who is not all talk, but actually delivers, then Katie is your woman. I can’t even begin to tell you how comforting it is to know that she has purpose, dedication, and a high-level follow-through for everything from the big picture to the small details. – Alyssa Manny, Ohana Yoga + Barre

Sometimes the most important part of making a decision is just talking it out with a person who listens kindly but with a critical ear. Katie Leigh provides both the keen mind and caring heart that helps drive not just business but meaning. – Jules Febre, Liberation Lab

Hire A Brand Strategist

If you’re looking to gain confidence and get clear in your brand then brand strategy is for you. Whether that’s starting off with Brand Clarity, my 2+ hour course that will take you through getting clear in who you are as a brand, whom you serve, and how to implement all of that into your website, email, + social, OR signing up for a 1:1 with me to start building a custom strategy for your brand. There’s no wrong way to do it, but if you want to see a change in your business, you need to start today!

Katie Leigh is a brand strategist and photographer based out of Denver, Colorado. Her experience as a former graphic designer and former marketing director provide a unique perspective when it comes to your brand. Whether you want to get clear in your message and create a brand strategy that supports your work-life balance or need to update your website with photos that tell your story, Katie Leigh will help you get clear in your marketing and create sustainable practices to build the brand (and life!) of your dreams. Get the guide to work-life balance and more marketing resources here.